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How I Built This with Guy Raz

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Advice Line with Seth Berkowitz of Insomnia Cookies

1 روز پیش

Today’s callers: Kahindo from New York is looking to reboot her African-rooted fashion brand after losing a few key retailers. Then Tara from San Diego considers avenues to educate consumers about the...

Today’s callers: Kahindo from New York is looking ...

43:48

1 روز پیش

43:48

Sweet Loren’s: Loren Castle. How A Recipe Makeover Built a National Cookie Brand

5 روز پیش

Loren Castle started baking cookies after surviving cancer in her early twenties. Five years later, Sweet Loren’s refrigerated cookie dough was generating just $350,000 a year. But instead of giving u...

Loren Castle started baking cookies after survivin...

01:08:54

5 روز پیش

01:08:54

Advice Line with Tara Bosch of SmartSweets

1 هفته پیش

Today’s callers: Lindzi from Chicago wants to expand her gourmet marshmallow brand into retail without cannibalizing her high-margin DTC sales. Then, Vivi from Hawaii considers how to best tell her su...

Today’s callers: Lindzi from Chicago wants to expa...

47:48

1 هفته پیش

47:48

Alamo Drafthouse Cinema: Tim and Karrie League (2023)

1 هفته پیش

In the early 1990’s, Tim League spent $50,000 in savings to lease an abandoned movie theater on the wrong side of the tracks—a shaky experiment that eventually grew into a thriving national chain. As ...

In the early 1990’s, Tim League spent $50,000 in s...

01:21:05

1 هفته پیش

01:21:05

Advice Line with Nick Green of Thrive Market

2 هفته پیش

Today’s callers: Mercedes in Utah tries to find harmony between quality and speed as she scales her concert attire brand for musicians. Then Danny in Colorado grapples with the tradeoffs of growing hi...

Today’s callers: Mercedes in Utah tries to find ha...

45:02

2 هفته پیش

45:02

10 Years of How I Built This: A Decade of Innovation, Risk and Reinvention

2 هفته پیش

Stories about starting a business are almost always full of drama. They’re about ambition, loss, triumph, catastrophe, resilience. And they’re also full of life lessons – which is why Guy Raz launched...

Stories about starting a business are almost alway...

01:15:45

2 هفته پیش

01:15:45

Advice Line with Scott Tannen of Boll & Branch and Jamie Siminoff of Ring (2025)

3 هفته پیش

CEO and co-founder of Boll & Branch, Scott Tannen joins Ring founder Jamie Siminoff and Guy on the Advice Line to answer questions from three early-stage entrepreneurs. Plus, Jamie and Guy talk ab...

CEO and co-founder of Boll & Branch, Scott Tan...

47:16

3 هفته پیش

47:16

Seventh Generation: Alan Newman and Jeffrey Hollender. A Partnership that Flourished—until it Failed. (2021)

3 هفته پیش

With its eco-friendly paper towels, diapers, and cleansers, Seventh Generation was one of the first—and most successful—green household brands to hit the market. But in the early 1990s, its two founde...

With its eco-friendly paper towels, diapers, and c...

01:35:01

3 هفته پیش

01:35:01

Advice Line with Danny Meyer of Shake Shack

1 ماه پیش

Today’s callers: Janell from Kentucky wonders how to build a sense of hospitality into her canned bourbon cocktail brand. Jade from South Carolina considers the upsides and risks of shipping her smoke...

Today’s callers: Janell from Kentucky wonders how ...

44:11

1 ماه پیش

44:11

Banza: Brian Rudolph. The Chickpea Pasta That Nearly Turned to Mush

1 ماه پیش

Brian Rudolph started making chickpea pasta in his Detroit apartment because wheat made him feel sick. A decade later, Banza was in more than 25,000 stores, and today, it’s one of the most popular pas...

Brian Rudolph started making chickpea pasta in his...

01:02:15

1 ماه پیش

01:02:15

Advice Line with Michelle Wahler of Beyond Yoga

1 ماه پیش

Today's callers: Carrie from Paris wants to turn interest into bookings for her boutique study-abroad programs for adults. Then, Grace from Nashville considers how to re-build relationships with inter...

Today's callers: Carrie from Paris wants to turn i...

43:22

1 ماه پیش

43:22

Thrive Causemetics: Karissa Bodnar. How a Beauty Business Made Millions for a Mission

1 ماه پیش

Karissa Bodnar had a dream job at L'Oréal when a close friend died from cancer at age 24. It shook her up and made her reassess what she really wanted to do with her life. The answer? Build her own be...

Karissa Bodnar had a dream job at L'Oréal when a c...

52:03

1 ماه پیش

52:03

Advice Line with Kip Tindell of The Container Store

1 ماه پیش

Today’s callers: Juliette in France wonders how to raise awareness of her “magical” cooling device—without a costly ad campaign. Then David in North Carolina looks to grow the wholesale channel of his...

Today’s callers: Juliette in France wonders how to...

43:50

1 ماه پیش

43:50

Bogg Bag: Kim Vaccarella. The $100 Million Business She Almost Abandoned

1 ماه پیش

Kim’s inspiration to launch a business came from an unlikely source: Her son’s Crocs. She thought the durable, washable material would make a great beach bag. So she designed one. But after investing ...

Kim’s inspiration to launch a business came from a...

01:27:11

1 ماه پیش

01:27:11

Advice Line with Ben Goodwin of Olipop

1 ماه پیش

Today’s callers: Darin from North Carolina seeks guidance on consumer education as his ghee-based snack brand grows into major retailers. Then Sarah from Massachusetts explores scaling pathways for he...

Today’s callers: Darin from North Carolina seeks g...

51:23

1 ماه پیش

51:23

Late July Snacks: Nicole Bernard Dawes. Crackers and Cookies were Failing… Tortilla Chips Saved Them

2 ماه پیش

Nicole Bernard Dawes spent much of her childhood hanging out in her dad’s potato chip factory on Cape Cod. She liked his kettle-cooked chips a lot more than the flavorless snacks in her mom’s health...

Nicole Bernard Dawes spent much of her childhood h...

01:24:24

2 ماه پیش

01:24:24

Advice Line with Daymond John of FUBU

2 ماه پیش

Today’s callers: Cristopher from Chicago wants to expand his family’s salsa brand from farmers markets into retail. Next, Darcy in Australia considers adapting his protein bar brand’s messaging to rea...

Today’s callers: Cristopher from Chicago wants to ...

45:12

2 ماه پیش

45:12

YETI: Roy and Ryan Seiders. How Two Brothers Turned a $400 Cooler Into a $2 Billion Brand

2 ماه پیش

Roy and Ryan were avid outdoorsmen who wanted a cooler that wouldn’t break. So they built one themselves. The result was YETI: a high-end cooler that early retailers thought nobody would buy. But ser...

Roy and Ryan were avid outdoorsmen who wanted a co...

01:29:09

2 ماه پیش

01:29:09

Advice Line with Carlton Calvin of Razor

2 ماه پیش

Today’s callers: Shawn from Saskatchewan weighs whether brand-building or licensing is best for his card-based party game. Then Shirin in Texas wants to differentiate her graphic stationery in a crowd...

Today’s callers: Shawn from Saskatchewan weighs wh...

45:17

2 ماه پیش

45:17

Bobbie: Laura Modi. How a Baby Formula Startup Took Market Share From Two Industry Giants

2 ماه پیش

Laura Modi set out to build a better infant formula. What followed was years of setbacks: a crippling dispute with the FDA, a frustrating search for a manufacturer, and the constant fear that the com...

Laura Modi set out to build a better infant formul...

01:23:33

2 ماه پیش

01:23:33

Advice Line with Bobbi Brown of Jones Road Beauty (September 2025)

2 ماه پیش

Today's callers: Bob in Chicago looks to promote his cabbage-based muscle and joint rub beyond the walls of his orthopedic practice. Then Abby in Dallas wonders whether her popular social media livest...

Today's callers: Bob in Chicago looks to promote h...

50:40

2 ماه پیش

50:40

MadeGood: Salma and Nima Fotovat Lost Their First Business.They Grew Their Next One Into a Snack Giant.

2 ماه پیش

What do you do when the family business you've spent decades building... gets bought out from under you? That’s what happened to Nima and Salma Fotovat. Devastated, the family rebuilt a new company f...

What do you do when the family business you've spe...

01:09:28

2 ماه پیش

01:09:28

Advice Line: "Strategy Sessions"

2 ماه پیش

Today’s callers: Tony in Michigan is considering bringing on partners to run different parts of his brew pub and theater business. Then Monica in London is exploring the best way to reach style-consci...

Today’s callers: Tony in Michigan is considering b...

47:56

2 ماه پیش

47:56

Serena & Lily: Serena Dugan and Lily Kanter. They Built a $20M Brand—Then One Investor Almost Destroyed It

2 ماه پیش

Many founders think the hardest thing about business is finding customers. It's not. It's surviving success. When Lily Kanter and Serena Dugan launched a luxury baby linen business, they had no manufa...

Many founders think the hardest thing about busine...

01:19:29

2 ماه پیش

01:19:29

Advice Line with Chris Riccobono of UNTUCKit

3 ماه پیش

Today’s callers: Adrian from California wants to grow his apparel company to complete with big-name athletic brands. Then, Preet from the Rockies looks for strategies to reach seniors and their childr...

Today’s callers: Adrian from California wants to g...

47:18

3 ماه پیش

47:18

Sweetwater: Chuck Surack. How a Customer Service Strategy Built a Billion Dollar Online Pro Audio and Music Company.

3 ماه پیش

Chuck Surack never planned to build one of America's largest online retailers. He just wanted to be a musician. So right after high school, he took his sax and drove off in his old VW van to play gigs...

Chuck Surack never planned to build one of America...

01:16:06

3 ماه پیش

01:16:06

Advice Line with Curt Richardson of OtterBox

3 ماه پیش

Today’s callers: Andy from Sarasota weighs whether the path to scalability for his live game show business is through personality or product. Then, Marissa from Tampa wants to recapture sales for her ...

Today’s callers: Andy from Sarasota weighs whether...

42:37

3 ماه پیش

42:37

Toast: Aman Narang. How a Long Wait for the Dinner Check Launched a $2 Billion Business.

3 ماه پیش

After waiting too long to pay his restaurant bill, Aman Narang thought there had to be a better way. His first idea—a mobile payment app—flopped. But that failure revealed a much bigger opportunity. R...

After waiting too long to pay his restaurant bill,...

54:47

3 ماه پیش

54:47

Advice Line with Kenneth Cole

3 ماه پیش

Today’s callers: Matt from New York City unpacks the stigma working against his line of foot wellness products. Then Emefa in Toronto seeks a direct relationship with customers of her fashion brand in...

Today’s callers: Matt from New York City unpacks t...

46:24

3 ماه پیش

46:24

Sun Bum: Tom Rinks. The Secrets of a Master Brand Builder (2023)

3 ماه پیش

Tom Rinks got his start in the commission-only "shark tank" of midwestern furniture sales. That’s where he learned what makes customers buy. Decades later, those instincts helped him grow a joke of a ...

Tom Rinks got his start in the commission-only "sh...

01:19:19

3 ماه پیش

01:19:19

Advice Line with Jeni Britton of Jeni's Splendid Ice Creams (2025)

3 ماه پیش

Jeni’s Splendid Ice Creams founder Jeni Britton joins Guy on the Advice Line to answer questions from three early-stage entrepreneurs. Plus, how Jeni’s newest venture Floura is tackling one of America...

Jeni’s Splendid Ice Creams founder Jeni Britton jo...

49:42

3 ماه پیش

49:42

Catalina Crunch: Krishna Kaliannan. From Homemade Keto Cocoa Puffs to Breakfast Aisle Breakthrough

3 ماه پیش

Krishna Kaliannan wanted to start a tech company but failed at every attempt. On the side, he was teaching himself how to cook with high-protein, low-sugar ingredients. Not just out of interest, but...

Krishna Kaliannan wanted to start a tech company b...

01:07:42

3 ماه پیش

01:07:42

Advice Line with Ronnen Harary of Spin Master/PAW Patrol

3 ماه پیش

Today’s callers: Ann from Nashville asks how to adapt her jewelry business in the face of rising gold prices. Then Felix in Martha’s Vineyard considers strategies for growing his family’s legacy honey...

Today’s callers: Ann from Nashville asks how to ad...

44:49

3 ماه پیش

44:49

e.l.f. Cosmetics: Joey Shamah. The Dollar Store Formula That Built a Cosmetics Giant

4 ماه پیش

In 2004, Joey Shamah and his partner launched a cosmetics company built on an idea that made almost no sense: Sell high-quality makeup for just $1. At the time, high quality beauty products were suppo...

In 2004, Joey Shamah and his partner launched a co...

01:18:34

4 ماه پیش

01:18:34

Advice Line with Susan Griffin-Black of EO Products

4 ماه پیش

Today’s callers: Ruchi from Chicago looks for advice on which channels to focus distribution for her probiotic skincare line. Then Peter in San Francisco considers strategies to champion his line of o...

Today’s callers: Ruchi from Chicago looks for advi...

47:23

4 ماه پیش

47:23

STARR Restaurants: Stephen Starr. How a Non-Foodie Built Thriving Restaurants on Gut Instinct

4 ماه پیش

Stephen Starr didn’t plan to get into the restaurant business. He set out to be a radio DJ. Then a nightclub owner. Then a music promoter. Along the way, he booked a young Jerry Seinfeld for $75, prom...

Stephen Starr didn’t plan to get into the restaura...

01:17:45

4 ماه پیش

01:17:45

Advice Line with Shazi Visram of Happy Family Organics

4 ماه پیش

Today’s callers: Daisy in the United Kingdom looks to grow her barefoot shoe brand across the pond in the United States. Then Rachel in Pennsylvania considers private labeling for her protein-packed s...

Today’s callers: Daisy in the United Kingdom looks...

48:48

4 ماه پیش

48:48

Build-A-Bear: Maxine Clark. A Former Shoe Executive Launches a Stuffed Animal Empire

4 ماه پیش

When Maxine Clark left a top job in retail to start a make-your-own stuffed animal store, people thought she’d lost her mind. Investors doubted it. Friends questioned it. Retail experts couldn't unde...

When Maxine Clark left a top job in retail to star...

01:06:19

4 ماه پیش

01:06:19

Advice Line with Christina Tosi of Milk Bar

4 ماه پیش

Today’s callers: Whitney in Utah wonders how to bridge the gap between pre-seed and institutional investment for her fitness/retail combo space. Then Chloe in the U.K. considers which markets to targ...

Today’s callers: Whitney in Utah wonders how to b...

49:02

4 ماه پیش

49:02

Shopify: Tobias Lütke. How a snowboarder built a $150 billion business (2019)

4 ماه پیش

In 2004, German programmer Tobias Lütke was living in Ottawa with his girlfriend. An avid snowboarder, he wanted to launch an online snowboard shop, but found the e-commerce software available at the ...

In 2004, German programmer Tobias Lütke was living...

01:02:33

4 ماه پیش

01:02:33

Advice Line with Tim Ferriss (August 2025)

4 ماه پیش

Entrepreneur, author, and podcaster Tim Ferriss joins Guy on the Advice Line to answer questions from three early-stage founders. Plus, Tim shares the inspiration behind his latest venture, Coyote—a 1...

Entrepreneur, author, and podcaster Tim Ferriss jo...

51:10

4 ماه پیش

51:10

UGG: Brian Smith. How an epiphany, surfers, and $500 launched an iconic sheepskin footwear company.

4 ماه پیش

In 1978, Brian Smith quit his accounting job in Australia and headed to California with a surfboard, some savings, and ambition. He figured California was where he’d find an idea or a product to bring...

In 1978, Brian Smith quit his accounting job in Au...

01:32:08

4 ماه پیش

01:32:08

Advice Line with Jeffrey Hollender of Seventh Generation

5 ماه پیش

Today’s callers: Kristina in Ohio looks for avenues beyond organic social media to market her furniture designed for toddlers and parents alike. Then Phil in Michigan considers the best messaging to b...

Today’s callers: Kristina in Ohio looks for avenue...

49:50

5 ماه پیش

49:50

Justin’s Nut Butter: Justin Gold. He Was Waiting Tables, Then...He Reinvented Peanut Butter.

5 ماه پیش

At 25, Justin Gold was making experimental peanut butter in his home kitchen with a food processor and a stack of recipe journals. His singular obsession: bring new life to a tired lunchtime staple. W...

At 25, Justin Gold was making experimental peanut ...

01:31:07

5 ماه پیش

01:31:07

Advice Line with Sarah LaFleur of M.M. LaFleur

5 ماه پیش

Today’s callers: David from New Jersey struggles with self-doubt as he works to grow his muscle-scraping soap brand. Then, Marnie from Australia wants to convince customers that her colorful tick-repe...

Today’s callers: David from New Jersey struggles w...

52:14

5 ماه پیش

52:14

NVIDIA: Jensen Huang. From near collapse to becoming the world’s biggest company

5 ماه پیش

NVIDIA is one of the most valuable companies in human history. Its chips run the AI systems transforming everything from entertainment to warfare. But for years, almost nobody believed in co-founder J...

NVIDIA is one of the most valuable companies in hu...

01:11:03

5 ماه پیش

01:11:03

Advice Line: New Offerings, Bigger Markets

5 ماه پیش

Today’s callers: Kristina in Florida wants to take her local pottery workshops nationwide. Then Jim from Colorado wonders if retail is right for his quick release camera straps. And Will in Ohio hopes...

Today’s callers: Kristina in Florida wants to take...

45:32

5 ماه پیش

45:32

Room & Board: John Gabbert. A Broken Deal, a Family Rift, and the Birth of a Furniture Giant

5 ماه پیش

John Gabbert built a massive furniture brand. But in order to do it, he had to defy his family. John grew up working at his dad’s furniture store in the suburbs of Minneapolis. It sold classic, Amer...

John Gabbert built a massive furniture brand. But ...

01:05:34

5 ماه پیش

01:05:34

Advice Line with Jonah Peretti of Buzzfeed

5 ماه پیش

Today’s callers: Anthony from Miami considers the best method to grow his pop-up outdoor movie theater business. Then Andrew in San Francisco asks how to set his cat wrestling toy apart from competito...

Today’s callers: Anthony from Miami considers the ...

46:45

5 ماه پیش

46:45

Beautycounter: Gregg Renfrew. She Built Beautycounter to $1B… Then Got Fired From Her Own Company

5 ماه پیش

Gregg Renfrew started a movement by making better-for-you cosmetics, then enlisted an army of women to build the business through direct sales. But after selling Beautycounter, she was pushed out of t...

Gregg Renfrew started a movement by making better-...

01:16:32

5 ماه پیش

01:16:32

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